Schedule
Friday, February 28
12 - 6 p.m. Registration
Herg Lobby NH3
Outside NH1, 102
12 - 3:00 p.m. “Pre-con" with W2O Group
NH1, 102
4 - 5 p.m. PRSSA Chapter Development Session
I-3 Center (NH3, 432)
5:15 - 6:15 p.m. Hill Communications Development Session
I-3 Center (NH3, 432)
6:20 - 7 p.m. Stephen Martin, Product Communications Specialist, General Motors - "Working at GM & Internship Opportunities at GM"
I-3 Center (NH3, 432)
8 - 11 p.m. Funk 'n Waffles Kickoff concert Feat. the Oneonta Songwriters Club and Ben Schneid Music
Funk'n Waffles
Suite 8, 727 S. Crouse Ave
Saturday, March 1
8 a.m. to 12 p.m. Registration
Herg Lobby NH3
8:30 - 10:00 a.m. Campus Tours
10:15 - 11:45 a.m. Opening Ceremonies
Hergenhan Auditorium Keynote: Bob Pearson, President, W2O Group
12:00 - 1:00 p.m. Break-Out Session 1
I-3 Center (NH3, 432) Immy Khan, Creative Agency Lead, Google - "Creative Story Telling"
NH1, 101 Craig Radow, Senior Director of Media Relations, 20th Century Fox - "Finding Your Niche in the Communications Industry"
NH1, Room 102 Matthew McLernon, Communications Manager,YouTube “Help Yourself by Helping Others: PR at YouTube”
1:00 - 2:00 p.m. Break
2:15 - 3:15 p.m. Break-Out Session 2: Newhouse Professors Round Table Discussions
NH3, 250 Bill Jasso - “Negotiations and Positioning Yourself in the Job Market in a Digital Age”
NH3, 251 Michael Meath - "Ethics in Social Media: Let’s Not Get Ahead of Ourselves”
I-3 Center (NH3, 432) William Ward - “Google Glasses, Social Media, New Media”
3:30 - 4:30 p.m. Break-Out Session 3
NH1, 101 Kristina Weise, Director of Global PR, Soundcloud - “Engaging With Your Audiences: Paying Customers and the Users Who Upload Their Music”
NH1, 102 Fred Cook, CEO, GolinHarris “Unconventional Career Advice from an Unlikely CEO”
4:45 - 5:45 p.m. Panel Discussion - "How Big Data & Analytics are Transforming our Strategic Thinking"
Herg Auditorium
Immy Khan, Creative Agency Lead, Google
Craig Radow, Senior Director of Media Relations, 20th Century Fox
Gary Grates, Principal, W2O Group
Moderator: Kate Brodock, Director of the Center for Social Commerce & Adjunct PR Professor
5:45 - 9:00 p.m. Break
9:00 - 11:00 p.m. Ice Skating Social
Tennity Ice Skating Pavilion
511 Skytop Road
(South Campus)
Sunday, March 2
9:00 - 9:45 a.m. Speaker Session 1
I-3 Center (NH 3, 432) Joe Cohen, SVP at MWW and National Chair of PRSA - "Social Commerce for You: Building Your Personal Brand"
Herg. Auditorium Matt McLernon, Communications Manager, YouTube - "8 Things I Wish I Knew Before Starting in Agency Life"
10:00 - 11:00 a.m. Career Expo, Group 1
Schine Student Center
304ABC
10:00 - 11:00 a.m. Case Study Competition, Group 2: W2O Group Case Study
I-3 Center (NH 3, 432) Judges: Matt McLernon, YouTube
11:15 a.m. - 12:15 p.m. Career Expo, Group 2
Schine Student Center
304ABC
11:15 a.m. - 12:15 p.m. Case Study Competition, Group 1: W2O Group Case Study
I-3 Center (NH 3, 432) Judges: Imran Khan, Google & Craig Radow, 20th Century Fox
1:00 - 2:15 p.m. Closing Ceremonies
I-3 Center (NH 3, 432) Kate Brodock, Director of the Center for Social Commerce & Adjunct PR Professor
Joe Cohen, SVP at MWW and National Chair of PRSA - "Leading the Way: Fearless Future for PR"
Immy Kahn, Creative Agency Lead, Google - "Google Analytics and Storytelling with Big Data"